Pattaya, March 10 , 2014 - JWT Asia Pacific took 18 medals from Adfest, including an Innova Lotus for innovation for JWT Sydney’s “Attention Powered Car” for RAC, and the Lotus “Roots” award, which goes to campaigns that best reflect Asian culture, for JWT Mumbai’s” “Parallel Journeys”, for Nike.
JWT’s medal haul also included two Gold, six Silver and eight Bronze awards, earned by the network’s agencies across the region over a wide range of categories.
“Winning the Innova Lotus and Lotus Roots on top of our gold, silver and bronze Lotus is a great testament to our creative bandwidth in the network and our depth in terms of the kind of talent we have,” said Lo Sheung Yan, Chairman of JWT’s APAC and Worldwide Creative Councils.
JWT India won a Gold in Film and two Silvers in Filmcraft, in addition to the Lotus Roots award, for Parallel Journeys, a moving film that captures the nation’s passion for cricket by showing the hard work, training and dedication young cricketers – from professional and local club athletes to kids in the street – show for the sport in India. JWT India also took home a Bronze in Direct for “Health Capital”, for Rotract Club of Mumbai.
Sydney took home an additional Bronze in Outdoor for “Cable Car/Bridge” for Banlice, an imaginative campaign that illustrates how children’s hair is a connector for lice as they spread from head to head.
JWT Beijing’s digital work garnered the agency four awards, including a Gold and Silver in Mobile for “Missing Children”, a campaign that included an innovated app which turned individual smartphones into a search tools to locate missing children for NGO BaoBeiHuiJia (Baby Back Home). Beijing also took home a Bronze in Film for “Windows 8 Training Camp”, a set of hilarious viral films for Microsoft, and another Bronze in Film Craft, for animation, for “Tattoo”, a campaign for Intel China that invites consumers to “Look Inside” for love, belief, courage, family love and power by telling the stories behind each of badminton star Lin Dan’s five tattoos.
The network’s Southeast Asian agencies also took home key awards, including JWT Bangkok’s Silver in Outdoor for “Living Room/Office”, for JVK Removal Services and JWT Singapore’s Bronze for “Hair Quartet” for Unilever’s Cream Silk conditioner. JWT Jakarta won a Bronze medal in Press, for “Yes Sir/Yes Dear” for Mazda’s Automatic High Beam Control feature, and JWT Bangkok earned a Bronze in Press for “Servant/Couple”, for Hilti Rotary Hammer.
JWT, the world’s best-known marketing communications brand, has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge - from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
JWT opened its first office in Asia in 1929, and today employs over 3,800 people in 53 offices across 18 countries in the region.
JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
Asia Pacific Director of Corporate Communications