Crucillo, who will start the role on August 15, joins JWT from OgilvyOne Philippines, where she serves as managing director for three years. Prior to her role with OgilvyOne, Crucillo was Country Marketing Manager for the Philippines, and later South East Asia Category Business Lead, for Nike. She also worked for Levi’s Philippines, BBDO and Saatchi and Saatchi.
“I am delighted to welcome Melissa on board as our new Manila CEO. She has what it takes, both personally and professionally, to guide our team in this key, leadership role,” said Michael Maedel, President, JWT Asia Pacific. “We all look forward to working with her.”
Crucillo’s strong industry background, and her digital experience, complements JWT Manila’s management team, which includes Miriam Pangan, Client Services Director, David Ferrer, Executive Creative Director, Jeff Sulit, Chief Finance Officer and Executive Planning Director, Pam Garcia.
“Meli is a close friend and a great talent and she has earned this step up to run one of our sister companies,” said David Mayo President Ogilvy ASEAN. “Of course we will miss her greatly but this is a good opportunity for her and she will remain a part of our extended family. We wish her well and I know she will succeed.
For further information, please contact:
JWT Asia Pacific
Direct Line +65 6880-5134
Mobile +65 9889-8824
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, today has more than 3,000 employees spread across 18 countries.
Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.
In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.