Johnson & Johnson - Tylenol
#HowWeFamily / J. Walter Thompson New York
Together with Johnson & Johnson, we launched #HowWeFamily, a touching and courageous campaign about Tylenol’s support of all families for over 60 years. This :30 TV spot echoes the brand’s belief that family is not about who you love, but how. Featuring real families, we captured portraits that challenge and celebrate our evolving definition of family. To learn more, visit http://howwefamily.com/.