WEB ANALYTIC MANAGER
J. Walter Thompson Jakarta
J. Walter Thompson Jakarta – Job Located in Jakarta, Indonesia
We're looking for a motivated self-starter excited to join our solid team at J. Walter Thompson Jakarta as Web Analytic Manager.
The position will be responsible for leading the web analytics practice for a global consumer electronics client. This is a multi-functional position requiring client-dedicated stewardship (e.g. reporting and analysis, web analytics, performance measurement), technical proficiency (e.g. ad serving and tracking platforms, and data integration).
ResponsibilitiesMeasure performance metrics for multiple global websites and business portals in the capacity of site optimization, revenue attribution, media (campaign and social media), business impact and the analysis of multi-channel behavior. Emphasis is placed on KPI identification and then continuous improvement. Compile and deliver topline weekly & deep dive bi-weekly reporting Assist in setting strategic direction for the web analytics practice area, annual service scope planning, governance, and enhancing web analytics measurement tools. Identify and develop data collection strategies to support standard and ad hoc reporting on key performance indicators that directly measure online campaigns, website and conversion performance. Provide data interpretation, and track results across multiple marketing channels using various data sources and toolsets.
RequirementsBachelor's or Master's (preferred) degrees in related fields Web Analytics – in-depth knowledge with web analytics tools (e.g. Omniture, Google Analytics, WebTrends, etc.) including business requirement is a MUST Experience integrating Omniture with other data sources; ad servers (sizmek, doubleclick), research platforms (foresee), forums (bazaar voice) and ecommerce (digital river). 2+ years’ experience with web analytics and online marketing data analysis and research is required Digital Marketing Technology – Experience with digital marketing technologies including ad-servers (DoubleClick, Mediamind, etc.) and data integration
J. Walter Thompson is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.