Director Copper Brand Experiences / J. Walter Thompson New Zealand
Megan launched New Zealand’s first specialist experiential marketing agency, Copper, in 2004 and over the past decade has earned respect and recognition for being a passionate game changer and leader in the industry.
Megan and Copper are seen as a driving force in New Zealand’s surging brand experience and activation sector with the agency renowned for its innovative, creative and integrated approach to brand activation solutions.
As the current Chair of the CAANZ PR, Experiential and Social Media Committee, a previous CAANZ Executive Board member and member of the industry Diversity Council, Megan’s passion and leadership in the development of the experiential industry is held in high regard.
Megan has been invited to judge at both Category and Executive level of many local awards shows and 2014 saw her invited to be the New Zealand representing juror at both the 2014 Cannes Lions Promo & Activation jury and the 2014 Spikes Asia Promo, Activation & Direct juries. In 2015 she was subsequently invited onto the International Steering Committee to contribute to the improvement and development of the Cannes Lions Promo & Activation category awards process, one of only 5 people from the global advertising industry.
Copper boasts an enviable array of global and New Zealand clients including Vodafone, Goodman Fielder, ASB, Beam Suntory and BrewGroup. Foundation client, The Coca-Cola Company, has been with the agency for 13 years.
We are proud to be working alongside Copper Brand Experience to extend our experiential and activation capabilities whilst providing a wealth of expertise that the Copper team bring to the table.