Ford - Ford Fiesta
Fiesta Wheel of Fortune / J. Walter Thompson Malaysia
To boost year-end sales for 2011, Ford needed more people to test drive the Fiesta. So we decided to give away prizes in a lucky draw. We reinvented an overused sales incentive and made an event out of every test drive. We made test drives a game of chance.
On the wheel are 12 stickers with icons that represent prizes to be won. For example, iPads, concert tickets, car spa vouchers and backpacks – to encourage purchase.
At the end of the test drive, all the driver has to do is get out and wait for the spinning wheel to stop. The prize indicated by the pointer is theirs, IF they book the Fiesta on the spot.